Great Functional Goods (GFG) was founded in 2020 by husband-wife team - Bruce & Kael. We've both been in the corporate world for more then 20 years, and had decided it's time to pursue our passion and live for ourselves.

With our love for simple, practical and stylish everyday lifestyle products, we hope to share art that tells stories through the carefully curated collections from GFG.


Kael is the brainchild behind the concept and design of GFG. She had always wanted to do something she love and share beautiful things. Our style range from loving the bold foliage & floral print, to the colourful whimsical and quirky illustrations and of course the use of nude, we want to remains faithful to the original shade, that you will often see in our collection.


We believe that there is a place for a Great Functional Goods product in our everyday lives. We hope that you will enjoy the style and function as much as we do.

Whether you're shopping for gifts or something to brighten up your home of life, Great Functional Goods offers an interesting range of products that is often described by our customers as chic, cool and functional.